Twitter definitely gets huge amount of traffic. If you are wise and good with promotional tactics, you can easily drive a huge portion of this traffic to your small business and ultimately make profit out of the same. Well, things are not that easy as it sounds and you need to use a good strategy to make things work:
Follow Related People
You need to make a targeted follower base. To build a follower base, we often start following people and expect them to follow us back. It’s a good strategy unless you follow just anybody. You want targeted traffic and hence, you should follow people related to your business only. For an example, if you are selling a product related to weight loss, start by browsing through the top Twitter profiles that talk about weight loss. Such profiles generally have huge number of followers. Now, you need to start following the followers of those top profiles. For this purpose, you can use an automated robot (The iMacros ones work pretty well), otherwise, you can do it manually as well (Following around 200 people does not take more than 5-7 minutes).
You should never overdo things. Remember, there is a certain follower limit in Twitter and you should always respect that. After you follow 2000 users, Twitter will sort of put a suspension on you on following other people. Once you reach a decent follower count yourself, the same will be lifted though. Twitter has some sort of ratio to determine this, but, there is no official data shown in their site on the same.
I generally follow this simple method to never hit the following suspension mark. After following a person, I give him 7 days to follow me back. If he doesn’t, I stop following him. Simple enough, isn’t it?
Well, the sphere is tiny to cover the entire topic in a single article. I’ll come back with a Part II soon.