Right in the first article, I discussed how to build a strong follower base. The Part II will focus more on being an active Twitter user.
Importance of Being an Active Twitter User
It’s important to show that you are serious about your business and to show that through Twitter, you need a really active Twitter account. By active, I don’t mean that you need to pour tweets every second (If you try this way, you will be held liable for spamming Twitter and will actually drive the followers away). However, important tweets being sent out 12-15 times throughout a day – is something that I will call more realistic.
There are plenty of Twitter scheduling tools available online and most of them are free. You can schedule which tweet to be published when on advance, some of these tools also make automated tweets from RSS feeds. It’s good to use a mix of manual or automated tweets.
Newbies often ask whether they should directly link their site through the tweets or not! The answer depends on the situation to be honest. If you find the tweet to be extremely close to a subject you have covered in your website, always feel free to link. However, if it’s not, don’t just link to get some juice. Such unrelated links will actually penalize you.
Don’t forget to add the website link in your Twitter profile though. From my personal experience, it’s not always about the number of links to your website. If you publish quality tweets, your followers will automatically be interested in your website and visit the same. There’s another advantage of publishing good tweets. Good tweets are almost always retweeted and hence, your Twitter profile and in turn your business, get some additional exposure.